Owner and contact
Owner name, phone numbers ranked by quality, and email. Masked until you pull them, so you knock the door with the right name.
NewFor storm-chase roofing crews that still knock doors
The storm hits. Your crew is first on the doors worth knocking.
Hail Trigger maps radar-estimated hail to parcels, ranks and skips before you spend, and builds your knock-and-mail list — every call, inspection, and signed job traced back to the address.
Built for Columbus storm crews — owners still in the numbers.
ReconMap-first campaign discovery
Live data Prospect lists
StreetSatellite
Layers Jun 2 storm·Peak hail 1.75"·2,341 in path
Esri · Maxar · EarthstarHow a campaign works
Three steps from storm to signed job.
One workflow: confirm where the hail fell, rank the roofs worth knocking and skip the rest, then launch mail and doors and trace every response back to the address.
- 1Learn more
Verify the event
Review the radar-estimated hail footprint, the damaging-wind reports, and the properties they cover — a flagged, ranked audience within 2–3 hours of the storm clearing.
ReconStormStorm radar34s agoOct 12, 2025
Peak MESH 2.07″16 reports · 47 swaths
0.75″1″1.5″2″3″+Play944127 E Watson Dr
In swath · 2.07″ peak
912308 W Yucca St
In swath · 1.9″ peak
86915 E Charter Oak
In swath · 1.6″ peak
- 2Learn more
Rank the roofs, skip the rest
Score every property on roof age, ownership, and permit history. Skip poor-fit and past-customer addresses before you spend a cent — your crew gets only the doors worth knocking.
Apply listNorth Phoenix storm
2,341 in swath
Create filtersRoof age 10+ yrs · not a past customerShowing 814 ranked homes
944127 E Watson Dr
Owner-occupied · 19-yr roof
912308 W Yucca St
Owner-occupied · 14-yr roof
86915 E Charter Oak
Owner-occupied · 11-yr roof
Continue - 3Learn more
Launch and track
Send the mail, hand the doors to your crew, and capture every call, text, and QR scan — each one traced back to the address that generated it.
SelectedNorth Phoenix storm
814 selected
Choose campaign typeSend personalized mailersReaching 814 addresses across 4 ZIPs
Sent85024
312 targets · personalized
Sent85032
268 targets · personalized
Sent85022
241 targets · personalized
Queued85085
198 targets · queued
Storm alerts
The storm alert your whole crew wakes up to.
A qualifying storm clears and every operator gets the same brief: the storm, its hail or wind size, how many of your parcels it hit, and a link straight to the ranked map. Rain-only nights stay quiet.
- Sent to every operator, not just the owner
- One brief when a storm clears, or a single morning summary
- Deep-links straight to the ranked map, ready to work
Hail Trigger5:58 AM
Storm clearedHail
North Phoenix · Oct 12
Peak hail
1.75″
Your parcels hit
312
ranked and ready
850248503285022+3 ZIPs
Open the ranked map
Property intelligence
Everything you can pull on a door.
Before your rep knocks, pull the owner and the roof's record onto one card. Contact data is verified against compliance lists; roof, value, and permits come from public records.
The roof on record
On-record roof age, material, and type, so your crew reads the roof before the door opens.
Value and permits
Assessor market value and any finalized repair permits on the parcel.
Storm history
Every hail and wind event that has crossed the parcel, with its estimated size and date.
Roof imagery
High-resolution aerial imagery of the roof, so you can size up the job before the truck rolls.
Compliance flags
DNC, litigator, and no-solicit status on every contact, checked before you reach out.
Inside the console
The operator console, screen by screen.
Recon, the property record, and your prospect lists all live in one console. This is the screen your team works the storm in.
app.hailtrigger.com/recon
Run the whole campaign from one selected list.
Pick the homes once, then work them the way storms actually get sold — crews on the doors, mail in the boxes, every touch tied to the address.
- One ranked list feeds every channel
- Every touch tied to the address
- A2P 10DLC-compliant texting
Field & canvassing
Hand your crew the doors worth knocking, routed and ready. Standing on the lawn, they type the address and pull the owner on their phone — the same ranked list as the mailer, so the curb replaces the county site and the contact app that keeps returning the wrong John Smith.
Explore field & canvassingDirect mail
Postcards and letters personalized to that roof — storm signal, roof age, permit history, unique QR. Your brand leads. Only parcels inside the storm footprint get a piece, so you skip the whole-ZIP EDDM blast that lands on homes the storm missed.
Explore direct mailCall tracking
When connected, the campaign number rings straight through to your line — homeowners hear your company; you still get which mailer and which address produced the call.
Explore call trackingQR booking pages
Each mailer's QR opens a mobile booking page; every scan and booking is logged to the home.
Explore qr booking pagesSMS follow-up
Opted-in homeowners get scheduling and reminder texts, A2P 10DLC compliant. Every number and address is scrubbed against DNC and no-solicit lists before anything goes out.
Explore sms follow-up
The Phoenix pilot, end to end
A single campaign in North Phoenix, tracked down to each address.
One real Phoenix storm, told end to end: the properties inside the confirmed swath, the mail and doors we worked, and the jobs signed and collected to date.
North Phoenix · Q1 2026
Pilot campaign- properties evaluated
- 2,341properties evaluated
- selected after skipping
- 814selected after skipping
- campaign spend
- $1,628campaign spend
- responses (calls + QR scans)
- 63responses (calls + QR scans)
- inspections booked
- 21inspections booked
- signed jobs
- 9signed jobs
- collected revenue
- $24,700collected revenue
- measurement window
- 90 daysmeasurement window
Methodology. Attribution window: 90 days. Revenue is collected payments to date, matched job-by-job to campaign addresses. Duplicate contacts excluded. Radar-estimated hail indicates opportunity, not confirmed roof damage.
What roofers tell us
“Twelve years, and all of it was door-knocking. I’m at the point where I don’t want to knock doors—I want the business to come to me.”
What a send costs
Know the cost before the batch goes.
One cent, one credit. You approve every batch before spend.
Request a Phoenix pilot- 55–95¢/ piece
- Per-piece floor — does not include postage, printing, tax, or extras. Card size sets the range, 4x6 to 6x11.
- 30–45¢/ lookup
- Name and number behind the door. 30¢ Standard, 45¢ Enhanced.
- from 8¢/ segment
- Opt-in follow-up texts. Number verification and DNC lookup included. Longer messages cost more segments.
- Free
- Radar and recon stay open while you build the list.
- 55–95¢/ piece
- Per-piece floor — does not include postage, printing, tax, or extras. Card size sets the range, 4x6 to 6x11.
- 30–45¢/ lookup
- Name and number behind the door. 30¢ Standard, 45¢ Enhanced.
- from 8¢/ segment
- Opt-in follow-up texts. Number verification and DNC lookup included. Longer messages cost more segments.
- Free
- Radar and recon stay open while you build the list.
Credits reserve before print. You confirm every batch.
Request a Phoenix pilotWhat guessing costs
Blind spend adds up fast.
The same $200–$400 lead sold to you and three competitors. Broad mail, paid clicks, cold doors. Without a ranked list and address-level tracking, the meter runs whether the parcel was in the footprint or not. Move the sliders to see what guessing costs.
What does blind CPL really cost?
The same lead sold to several contractors, closing in the single digits. Move the sliders to see how fast shared, unranked spend stacks up with no storm proof or address-level attribution.
$25,000
Blind spend for 100 leads with no address-level revenue trail.
Billing
Billing that fits a 1099 crew.
Run it as one company account or give every rep their own. You set the limits, and credits draw only on the batches you approve.
Company or per-rep
Bill the whole shop from one account, or give each operator their own balance. Mix both if that is how your crew runs.
Limits you set
Put a spend cap on each rep, down to the dollar. They work their doors and stay inside the number you set for them.
Pay for what you use
Mail, texts, and owner lookups draw credits only when you send. The storm map itself stays free to work.
Inside the product
Follow one storm from the map to a signed roof.
These are the real operator screens. Find where the hail fell, rank the roofs worth knocking, launch the campaign, then watch the booked work come back to each address.
01Find the storm
See where the hail actually fell
Radar-estimated hail and the official storm reports laid over every property, so you start on the streets that got hit instead of a whole ZIP code.
app.hailtrigger.com/recon
02Rank the roofs
Rank the roofs, skip the rest
Every property scored on roof age, ownership, and permit signals — with past customers skipped — so your crew knocks with a usable owner at the door, not a 50/50 skip-trace guess.
app.hailtrigger.com/properties
03Launch the campaign
Send the mail and walk the doors from one list
Print a storm-response postcard, hand your crew the same ranked list, and keep at-the-door owner lookup on the phone when enrichment is connected.
app.hailtrigger.com/campaigns
04Measure the return
Know which mailer paid for itself
Calls, QR scans, inspections, and signed jobs all snap back to the address that got the mailer, so you can see which campaigns actually booked work.
app.hailtrigger.com/jobs
Know exactly what made the phone ring.
Track every dollar, scan, and signed job back to the storm and the mailer that produced it, so you put the next dollar where the work actually closes.
Channel attribution
See which channels book work and which only spend, with live campaign performance.
Spend by channelDetails
$1,628324% ROI
Direct mailDoor knockReferral
Direct mail$77 / job5.2%
Door knock$129 / job3.8%
Referral$0 / job4.5%
How responses arrive
Track how homeowners reply and spot shifts across QR, tracked call, and web.
Total responsesReport
6312% vs last storm
QR scan
41%
3.2%
Tracked call
38%
1.4%
Web form
21%
0.8%
Pipeline over time
Watch inspections and signed jobs build week over week from a single storm.
Signed jobs, by weekDetails
92 vs last storm
1357911
Why this exists
Storm alerts and blind leads do not build the campaign.
Screenshotting GAF WeatherHub at 4am, buying $200–$400 leads, or hunting the assessor for a phone that might be the wrong John Smith — none of that ranks parcels, gates spend, or proves which door paid. Hail Trigger does.
| What it actually does | GAF WeatherHubWeather alerts | Purchased leadsLead vendors + skip-trace | Hail TriggerStorm campaign engine |
|---|---|---|---|
| Ranks parcels after the stormRadar-estimated footprint resolved to parcels, with poor-fit and past customers skipped | Not available | Not available | Included |
| Gates spend until you approveCredits reserve before print; nothing auto-spends without your sign-off | Not available | Not available | Included |
| Builds personalized mail + door routesStorm signal, roof age, and permit history on the piece — same list for the crew | Not available | Not available | Included |
| Brand-safe tracked numberWhen connected, the campaign number rings your office under your company name | Not available | Limited | Included |
| Books from a QR + tracked callThe homeowner can request an inspection straight off the mailer | Not available | Limited | Included |
| Attributes the signed jobSpend → scan → inspection → revenue, resolved to the address | Not available | Not available | Included |
- Built in
- Limited
- Not available
FAQ
Straight answers before the pilot call
What crews ask after storm-alert screenshots, skip-trace misses, and $200 leads. If your market is not open yet, join the waitlist and we will say so straight.
Need guidance?
Request a Phoenix pilot — or join the waitlist if your market is still coming online. We walk pricing on the call.
Do you claim the roof is damaged?
No. Radar shows a parcel inside an estimated hail footprint — opportunity, not a damage finding. Your inspection confirms damage. That line is enforced in the product itself.
What replaces buying $200–$400 leads?
A ranked, suppressed property list from one storm event — then gated mailers, door routes, and address-level attribution. You stop paying per blind lead and start approving spend against parcels you chose.
Whose number is on the mailer?
When call tracking is connected, the campaign number rings your office — homeowners hear your company name. You still get which mailer and which address produced the call.
When does spend happen?
Credits reserve up front against an approved batch — to the cent — before print can leave. Nothing auto-spends. No after-the-fact invoice surprise on a batch you did not approve.
How do you know a property belongs in the audience?
Decoded MRMS/NEXRAD radar. A property becomes a target only if its parcel geometry intersects the radar-estimated hail footprint — containment, not within ten miles of a report. Parcels the swath missed stay out.
Which storms do you build a campaign for?
The ones that put roofs into replacement: hail and damaging wind. An audience builds when hail reaches about a half inch or winds top 50 mph. Rain-only events do not trigger a campaign.
What actually goes on the mailer?
Each piece is personalized to that home: storm signal, on-record roof age, repair-permit history, and a unique QR. Your brand leads. Tracked numbers only clear when the telephony provider is connected.
Do you handle Do-Not-Call and no-solicit lists?
Yes. Every phone number and address is scrubbed against federal DNC and no-solicit lists before a call, text, or mailer goes out. Contacts who opted out are flagged so your crew can skip that door.
Does it replace my CRM?
No. Your CRM stays the system of record. Hail Trigger runs the campaign in front of it — the storm targeting, the mail, the doors, and the tracking — then hands off the signed opportunities.
Can a homeowner book from the mailer?
Yes. Each piece's QR opens a page about their own roof and records the inspection request. When call tracking and calendar routing are connected, calls and bookings land with the address attached.
How do we roll it out to the crew?
Start narrow. Get your field reps on the two things they use at every door — the storm map and the owner lookup — then add mailers, texting, and attribution once that sticks. We set up the operators and their billing with you.
Is there a public price list?
Not yet. For Phoenix pilots we price on a short call for your crew and market. Join the waitlist if you are outside Phoenix — no long-term contract until it fits.
The Phoenix pilot
Run your next Phoenix storm campaign with Hail Trigger.
Tell us about a recent Phoenix or Chandler storm and how your crew works doors today. We set pilot pricing on a short call — no long-term contract until it fits.
Built for Columbus storm crews — owners still in the numbers.
Prefer to talk? Text or call the founder direct — you will get a straight answer, not a sales team. (480) 658-8988
- A ranked list for one real storm, past customers already skipped
- An exclusive list and your own brand on every piece
- Storm-response mailers, personalized per address and ready to print
- Every call, scan, and signed job tied back to the address
- Your CRM stays the system of record; we add the campaign on top
- Weather-gated spend: every batch waits for a verified swath